![]() So don’t be afraid to include as much text as you need. A big bold word, quote or snippet of a song may be just the thing needed to finalize the board. The use of text in a mood board is important, even invaluable. Odds, are the client or stakeholder will have a strong reaction to one of the choices, thus narrowing down the work you need to do. Save time by creating 2-3 similar concepts but play with the linearity and color density. For example, if a client asks for something sleek, there could be more than one take on that. Sometimes creating more than one mood board is helpful. Read our team building guide geared at remote teams. Upload all your mood board images ideas and keep them corralled as you mix and match. Using an online tool, like Miro, can help. Your clients and teammates want to see an inspiring, yet organized mood board. Watching the client’s emotional reaction to your mood board is a great method for understanding their needs.Ĭreativity doesn’t mean get to be disorganized. Is this a happy go lucky brand? Or calm, cool and mature? Look for an emotional reaction to your mood board presentation. It’s called a mood board, after all!! Don’t be afraid to use emotion. Make sure your stakeholder agrees with the color, theme and font choices in the mood board. The agreement on all aspects of a mood board can save time and money if there is a disconnect further down the road. It can also be used a red light, if something is just not quite right. Once a client or stakeholder has signed off on a mood board, it’s a green light to move ahead with the concept. Approval of the mood board is an ideal mid-project approval step. Consider them a part of your approval process. Mood boards aren’t just for sales pitches and inspiration.
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